I'm a Manchester-based marketing and content strategist with 6+ years building brands, campaigns and creative teams from the ground up, across B2B and B2C.

I founded TBI Studio, the in-house creative force inside a 900-person global think tank, and more recently took a founder's brand from 1m to 10m monthly reach in six months. My work has earned a Webby nomination and reached everyone from heads of government to first-time audiences. I'm equally comfortable setting strategy with senior leaders and building the work myself, in Creative Cloud, behind camera, or in the data.

What ties it together is a knack for making complex, technical ideas land creatively, whether that's policy, health, or emerging tech. I was an early adopter of AI in marketing, building workflows and creative that let small teams move faster than large ones.

Outside of work, I'm an avid cyclist, usually found on the Cheshire lanes. I also co-founded Convene, a specialty coffee shop in Stockport that I now support in an advisory capacity. In every part of my life, I look for ideas that feel real, look good, and actually work.